What is a brand
My idea of what a brand is goes back to when I was a child. I can remember when Chevrolet had the little diddy “See the USA in your Chevrolet”. Another brand I remember is “Tony the Tiger” and “Cheetos Cheetah”. What child doesn’t remember those two crazy cats.
Theres a purpose for brands, when you see “Tony the Tiger” or “Cheetos Cheetah” you immediately think of Frosted Flakes cereal and Cheetos Cheese Puffs. Tony and the Cheetah were fun and they put an idea in your head. You probably got off the couch and ran to tell your mom the next time she goes to store could she pick up some Frosted Flakes cereal and some cheese puffs.
Same thing goes for Chevrolet. That little diddy reminds you of the fun you could have driving your chevy on a trip around America. In away it was also patriotic and about the time that little jingle was being used it was right around the end of World War 2 and the Korean War.
Affiliate Marketing and branding
The purpose of having a brand in affiliate marketing is just the same as the brick and mortar companies.
Its a way to be recognized for what you are known for.
In away a brand is used to remind people that you are available and if it is really catchy then it will be remembered for as long as you want it to be.
Icon and Branding
In affiliate marketing your icon is your brand. It could be your initials or maybe an item that people will remember. It has to stand out or the color should stand out.
Another word for icon is logo. Your logo could be abstract which puts me in mind the upside down V of the Confederation on Star Trek
Use something like that for your gr avatar image and people will start remembering who you are and will start to begin to see the connection between your gr avatar and your work on line.
There are alot of people that use a photo of themselves. I have one it is at the bottom of this page. I use the photo and I also have a logo.
Another way to use your logo
Besides using your logo on your website or blog you can insert it to your browser tab. This is called a favicon.
Here are a couple of ways to do that:
And of course we cannot forget WordPress:
Here is a link from github.com to add a Favicon to all devices:
Should you use an photo of yourself or an image
If you like how you look in a photograph I would use it when you start out in your career. People like to see who they are dealing with. It also helps to build trust.
Nowadays there is also video marketing so your clients will see you interacting with them there. But for the marketers that are shy and do not want to make a video of themselves your photo will be the first tool used as a brand.
Getting back to video marketing
Putting a face to a name is the best way of branding yourself, by far. Making a video of yourself is the best way people are going to get to know you.
So what are you going to talk about?
Talk about yourself, your trials and tribulations. Talk about what your interested in. The important thing is let people know what your all about.
Don’t worry about if its perfect. Only a robot is perfect. People want to see you in all your foibles. Don’t worry about pleasing everybody, thats impossible.
That is the best way to brand yourself.
Here are some very unique ways companies use branding in their marketing campaign:
I have pointed out to you all the ways you can brand yourself. They are all important and will help you in your career as a affiliate marketer.
Disclosure: The content of this post are my ideas, I do not try to emulate anybody else. If I use somebody elses material I will add the link and author in the post.
Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.