Internet Marketing Terminology


Adcopy: A general copywriting term which may be used to describe the text written for any of a variety of marketing pieces, such as a sales letter or PPC ad.

Adsense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.  The advertisements are controlled and managed by Google.

Adtracker: An Ad Tracker is a software program or web-based script designed to track and tell the webmaster where the visitors on his website come from.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords

Affiliate Link: An affiliate link is a specific URL that contains the affiliate’s ID or username. … Affiliate agreements commonly state that the affiliate is responsible for arranging its own affiliate link and making sure that it connects to the advertiser’s website.

Affiliate Marketer:  Affiliate marketer is a person who earns a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Affiliate Marketing:  Affiliate marketing is the process of earning income every time you promote someone elses products or services. If you generate a sale for the company, you get paid. If you don’t generate a sale, you do not get paid.

Affiliate Program: An affiliate program is an automated electronic program that involves a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the company’s advertisements on their individually owned websites. The ads in affiliate programs are linked to company websites and are referred to as affiliate links.

Affiliate Program Provider:

AIM:  Aol Instant Messenger:


Autoresponder:  A program that sends an automatic form response to incoming emails.


Bounce Rate: The percentage of a single page visit.

Browser: The browser is the car that gets you everywhere. You type your destination into the address bar (or “drive” to the search engine first to figure out where you’re going) and zoooom: your browser takes you anywhere on the internet.

BTC-abbreviation for Bitcoin


CPA-Cost per action

CPC-Cost per click

CPS-Cost per sale

CRM-Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance

CTR-Click Through Rate




First-Click Attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place



HTML-Hypertext Markup Lanuage


Internet:  The internet is both the road and the destination. Allllll the websites you visit live on the internet. Effectively, you drive along the internet highway, stopping at whatever roadside attractions (aka websites) catch your fancy.




Last-Click Attribution refers to a web analytics model in which the “last click” is given credit for a sale or conversion.  In other words, if someone comes to your website and orders some flowers, you should have a web analytics system in place that tells you where that customer came from.


Master Resell Rights License-you can sell your rights license to other internet marketers, so they in turn can sell the license to other online marketers.  As master resell rights license owner you get the privilege of selling to both other resellers and end users.


Niche: A tightly defined market segment that has a similar trait in common.



PPCPPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically



Resell Rights: you now have a license to resell a product that you have bought from a vendor without having to pay royalty fees.

ROI: Return on Investment


Search Engine:  Search engines like Yahoo, Google, Bing and DuckDuckGo are the compass and the map. You tell a search engine where you want to go by typing your search terms into the white box, and it gives you some possible destinations. Search engines are websites.

SERP: Search Engine Results Page

Session Duration: The length of time a visitor was on your blog or website.


Tooltip-a message that appears when a cursor is positioned over an icon, image, hyperlink, or other element in a graphical user interface.